Why Specialization is Key in the Real Estate Industry

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or Kevin@ClancyRealEstate.com.

Why Specialization is Key in the Real Estate Industry

We have learned so much over the years working with some of the best real estate coaches in the country. The advice from these coaches helped us sell over 100 homes a year. Today we want to talk to you about changes in the industry and why teams are starting to dominate an area traditionally held by individual real estate agents.

Real estate teams are dominating for one reason, specialization. You wouldn't see a general practitioner for brain surgery, so why would you hire a real estate agent who list homes, and works with buyers, and does marketing, and hosts open houses. You wouldn't, and shouldn't. Teams are built of specialists. A team of listing assistants, listing coordinators, operations managers, and buyer's agents will beat a single agent every day of the week.

Our team currently consists of 2 listing assistants, 3 buyer's agents, an operations manager, and a listing coordinator, each with their own specialized area. With a team, lead generation is done independently, so you don't have to worry about spending a good portion of your day on that. This frees agents up to simply follow leads and convert them to sell homes. If you specialize in one thing, you are going to be better at that thing and the client experience will be better as well. We work in a complex industry and if you specialize in one area, it will improve your performance.

You may see that you enjoy working just with buyers or just with sellers. We use a test called a DISC test to see where you're best suited. If you are interested in seeing where your services are best suited in the real estate industry, please send us an e-mail or call us directly. We would love to sit down and talk with you about where your talents would best suit you in real estate. In the meantime, if you have any questions, don't hesitate to contact us. We would love to help you out.