What Is the Key to Barbara Corcoran's Success?

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or Kevin@ClancyRealEstate.com.

I want to talk briefly about a great opportunity I had recently to go down to New York City to spend the day with Barbara Corcoran - it's always a pleasure to be with her. I never want to be the smartest guys in the room - it's rare that I ever am anyway - but when Barbara is around I am far from it!

It was a great opportunity to thank her. Our business is up $12 million or so year-to-date. She said one thing to me that really struck home: "Treat your clients like family, have fun, and everything else falls into place." Think about what that means; it means you need to do a fantastic job for them, make the experience enjoyable for them and yourself, and everything falls into place after that!

How hard do we make real estate sometimes, with all the shiny new gimmicks and things we throw money at to generate leads and grow our business? When you boil it down, it's all about creating a great client experience, treating them well, and letting everything fall into place. Disney has a saying, "Get to the fun FAST," a great mission statement that rings true in all industries. If you're working with first-time buyers, finding a home should be fun! If you're working with an older couple who is looking to downsize, helping them find that new home should be an enjoyable experience for them! You have control over the experience your clients have - so it's crucial you help them to have fun and enjoy the experience.


Barbara built her $64 million business on that simple philosophy, so it's worth thinking about. If you have any questions or would like guidance in building your business, please don't hesitate to reach out out me. I would love to give you a hand in any way possible!